MMS - Minha Melhor Semana ("My Best Week" in free translation) is a subscription club focused on women's menstrual flow and wellness. The company started in 2014, and in 2015 I was invited to be part of the board with the mission to rethink the brand and give life to the new website of the startup.
The main difference of MMS is that the customer could choose the quantity and which products would like to receive every month. The products are all focused on intimate feminine hygiene and wellness, like absorbent, menstrual colic remedies, soaps for skin cleansing and more. Another point of value of our subscription club is that we had each client's menstrual calendar, so the products were shipped near the date of the next menstrual cycle. In 2016, they published an interview with us on Folha de São Paulo - the largest newspaper in Brazil.