LAUNCH OF
BMW i3

LAUNCH OF BMW i3

LAUNCH OF BMW i3

LAUNCH OF BMW i3

LAUNCH OF BMW i3

BMW i3:
website + mobile

BMW i3:
website + mobile

BMW i3:
website + mobile

Current offline

For the launch of BMW i3 in Brazil, we created a website that simulates the operation of the iDrive Touch Controller. This feature allows the driver to control different functions of the vehicle by touch. On our page, the user can interact with the central controller to navigate the main features of the car. In addition, we have implemented an interactive map the shows the recharge stations in the city.

AGENCY:
RAPP

AGENCY:
RAPP

CLIENT:
BMW

MY ROLE:
Concept
User Experience
User Interface
Art Direction

imgDestaqueBmw1
imgDestaqueBmw2

WATCH THE VIDEO

WATCH THE VIDEO

imgDesktopBmw1
imgDesktopBmw2
imgDesktopBmw4
imgDesktopBmw5
imgDesktopBmw3
imgDesktopBmw6

SEE MORE

SEE MORE

MiscellaneousMiscellaneous

Minha Melhor SemanaBranding + Website

VittudeWebsite

MuseaBranding + App

PepsiMotion Video

New MINIWebsite

Quentinha AmigaBranding + Website

BMW i3Website